BSH Staff and Board of Directors
Bluffton Self Help is Bluffton’s only source for free food, clothing and short-term financial assistance to qualified Bluffton residents in need. Our ability to serve is totally dependent on help of local individuals and groups who want to serve our neighbors in need. With the help and commitment of many caring volunteers and supporters, BSH served over 22,000 people in 2009. And for Bluffton, one of the country’s fastest-growing cities according to USA Today, the needs will certainly continue to increase.
Board of Directors
Ida Martin, Founder
- Lili Coleman,
Executive Director - Julie Del Guercio,
Assistant Director
- Peter Bromley, President
- John Orth, Vice President
- Gene Brown, Treasurer
- Linda Kaufman, Secretary
- Tray Hunter
- Tony Ciervo
- Walt Hollis
- Christine Loeffler
- Sandy Graves
- Courtney Hampson
- Cindy Taulbee
Ida Martin, Founder

BSH began in 1987 when Mrs. Ida Martin, returning to Bluffton in retirement, recognized a need that was not being met among working families, disabled residents, and senior citizens in the Bluffton area. Determined to make a difference, Mrs. Martin founded Bluffton self Help, working from her garage, with the mission to help working families and senior citizens when they suffered a financial crisis.
In over 20 years of operations, Bluffton self Help (BsH) has grown along with the needs of the community, providing free food and clothing, assistance with rent and mortgages, emergency utility assistance, payments towards emergency lodging, home repairs, and help with medications. Today, BSH continues to serve thousands of individuals annually, who otherwise might continue to struggle to make ends meet.
In terms our our greatest needs, Mrs. Ida says “First and foremost, we need more angels… more financial donors who can support BSH! And with the ongoing struggling economy, we will have even more people this year, in all walks of life, in need of our services. We rarely have a full pantry these days because our need is so great…”
Email Ms. Martin here.
Peter Bromley, Board President

Following his graduation from Bowling Green State University he was drafted and served 4 years as an officer in the U.S. Coast Guard. Upon his discharge he joined the Richards Vicks company (now a division of Proctor and Gamble) where he held progressive jobs in sales and marketing management. From 1981 until his retirement in 2008, he worked for various divisions of TOTAL, the world’s 4th largest oil company. There he served in several executive management positions including President and CEO of their worldwide $300 million agrichemical business. He and his family lived in France for 4 years and for the past 15 years he commuted monthly to Europe and traveled extensively throughout the world.
A member of both the European and American Management Associations, he has served on the board of UIPP (the European Plant Protection Industry) and was a senior member of the Crop Life of America Board of Directors for nearly 15 years. He has attended and completed various executive management training courses including the Harvard Kennedy School of Government program for Decision Making and management excellence program at UVA’s Darden business school. He has had considerable media and public speaking experience and joined Bluffton Self Help’s Board of Directors in 2009 where he is currently serving as Board President. He is married, has two children and participates actively in fitness conditioning.
Lili Coleman, Executive Director
Seven for the American Advertising Federation (AAF) and a member of the Savannah Chapter of AAF. She is also a member of the National Fundraising Executives, Charleston Chapter and the International Association of Business Communicators and the local IABC club in Atlanta, GA. She is also a certified crisis communication professional and completed an executive management program at University of Michigan. She relocated to Hilton Head Island from Macon, GA last October.
Julie Del Guercio, Assistant Director
After several months as Interim Director, Julie ramains with the BSH staff as Assistant Director, where her focus is operations and client services. Over the past several years, Julie has been involved with local charities and non-profit organizations.
Julie has represented the Coastal Discovery Museum of Hilton Head as Membership Coördinator and co-chaired The Van for David Jones Fund through the Deep Well Project. She has also served as a member of the Board of Directors of both the Hilton Head Humane Association and the Island School Council for the Arts.
John Orth, Vice President
John Orth held various field sales and marketing jobs at General Motors in his 31 year career with them. These included national marketing director positions at Pontiac and Saturn and VP Sales and Marketing at Saab. Orth retired in 2008 after seven years as Regional Marketing Manager for Cadillac in the Southeast.
Linda Kaufman, Secretary
Linda Kaufman has lived in Moss Creek since 2005. Two of her three sons and their families live in Bluffton as well. Originally from Long Island, she moved here from central Ohio where she had earned her degree at The Ohio State University. She was a volunteer coördinator for the Red Cross before serving as Bluffton Self Help Board President from 2008–2009 and has chaired the annual fundraiser — BASH at the Lake since it began 3 years ago.
Tray Hunter

Tray Hunter is a Marketing Representative with Palmetto Electric Coöperative. Prior to Palmetto, he worked as Community Relations Manager with Hargray and as a Senior District Executive with the Boy Scouts of America. He is a graduate of The Citadel.
Tray has served on various Boards in the Lowcountry to include Greater Beaufort Chamber of Commerce, Lowcountry United Way, Coastal Empire Council and the Lowcountry Young Professionals. He was selected for the “40 under 40” Business Achiever for the Savannah Business Report and the Lowcountry Young Professional CIVITAS Award. He is an Eagle Scout and graduate of the Hilton Head/Bluffton Chamber Leadership program. Tray currently serves as a member of the Greater Bluffton Business Council and the Bluffton Rotary Club.
Tray is married with two children.
Christine Loeffler
Christine has cobbled together a career focused on communication consulting. She taught college algebra, managed several healthcare businesses, led the marketing efforts of a regional architectural firm, and was lead consultant on change management at First Union National Bank. Her company, Sinclair Loeffler Communications (www.sinclairloeffler.com), designs effective communication, training and leadership coaching programs for business clients and non-profits. She is the Senior Partner in Lead for Life (www.leadforlife.com), a business consultancy that provides service-based leadership training for non-profits, cities and municipal governments.
Christine has a BS in Human Services from UNC Charlotte and is a Certified Business Coach from Duke University. She is the is former president of the International Association of Business Communicators (Charlotte Chapter) and board member of the North Carolina Head Injury Foundation. She speaks at national conferences on communication and non-profit leadership, was a visiting faculty member of Duke’s Business Coaching program, and is a self-taught and award-winning graphic designer. She has designed and developed the website and communications materials for BSH. Christine and Bill together have five children and 11 grandchildren.
Sandra Graves
Sandy is a Team Leader and Branch Manager for CoastalStates Bank at Sun City.
She graduated from Phillips Business College in Lynchburg, Virginia in 1982. Shortly thereafter she was Office Manager as a civilian for the Navy and Marine Corps at Virginia Military Institute (VMI) in Lexington, Virginia for 11 years.
Sandy has been in the banking industry since moving to Bluffton, in 1991. Sandy is actively involved in the community and is a Bluffton Rotarian currently serving as Secretary for the Board. She is currently serving on the Executive Board of the Historic Bluffton Arts and Seafood Festival. Sandy Chaired the Beaufort County School Bond Referendum to build Bluffton High School. She has also served as President for M. C. Riley Elementary School Improvement Council, Assistant Girl Scout Leader, and President of both Bluffton Fire District and Lexington, Virginia Fire Department Ladies Auxiliary.
Courtney Hampson
Courtney Hampson is the marketing manager at Palmetto Bluff, a position she has held since she migrated south from New Jersey in April of 2005. At Palmetto Bluff, Courtney is responsible for all aspects of internal and external communications for the 20,000-acre residential and resort community. She also handles community relations and charitable contributions for the property.
Currently Vice Chair of the United Way of the Lowcountry’s Emerging Leaders, Courtney is also an Adjunct Faculty Member at Technical College of the Lowcountry and the University of South Carolina Beaufort, and a freelance writer. Her byline appears every other Wednesday in the Bluffton Today and she contributes monthly to CH/CB2 Magazine.











